Maison Ë: A digital platform engineered for elegance
MAISON Ë stands for quiet luxury and timeless elegance. The task: to create an inspiring platform that merges aesthetics, exclusivity, and a sophisticated lifestyle. The idea: an online-first magazine with an integrated video and audio player at its core—blending fashion, travel, design, and cuisine into one cohesive digital experience.
The solution
A highly flexible editorial system that seamlessly integrates curated content and exclusive stories. The platform blends craftsmanship and innovation to deliver a unique, immersive digital experience.
What we did
- Concept: Defining the architecture, user journey, and platform vision
- Digital design: Translating elegance into a refined visual language
- Interaction design: Designing intuitive flows and thoughtful touchpoints
- Frontend development: Realizing a seamless, responsive interface
- Backend development: Building a flexible, scalable editorial system
Design-driven flexibility
A wide range of modular components enables diverse and dynamic layouts tailored to each story. This allows editors to work with freedom and precision, combining modules to create a rich editorial look and feel. As users scroll, they experience the platform like a printed magazine—thoughtfully designed and visually consistent with the print edition.
Crafted for Every Sense
MAISON Ë delivers multidimensional content that speaks to all the senses. Each story is carefully researched and richly presented. For immersive formats such as interviews and documentaries, a custom-built video and audio player ensures a seamless, high-quality user experience directly within the platform.
MAISON Ë brings timeless elegance into the digital space. A platform shaped by clarity, craftsmanship, and care. Designed to elevate storytelling across every screen.
Creative Lead: Apt – A passion thing, Huangart Concept: Apt – A passion thing, Huangart Publisher: Gregor Piëch Editorial Director: Franziska Piëch Deputy Editor in Chief & Executive Director Global Business: Taskin Yüksel Creative Director: Sandra Reichl Managing Editor: Karin Novozamsky Project Management: Alina Santoso Design: Huangart, Fruzsina Szentes Head of Visual Production: Moira Matthews
Have a project in mind? Let’s talk.
Reach out to servus@huangart.at

